Key dates

Submission deadline: January 31, 2018

Announcement of acceptance: March 31, 2018at the latest

Early bird registration: Ends April 30, 2018

Registration: Ends May 31, 2018

PhD workshop: June 12, 2018

Conference: June 13-14, 2018

Call for papers

The NCCR2018 is pleased to announce a call for papers to encourage the sharing of ground breaking, original works and collaborative efforts amongst top scholars in the rapidly evolving consumer research field. We welcome submissions in the following categories: competitive papers, working papers and alternative modes of investigation and expression. In addition, we are offering a special PhD workshop for doctoral candidates. We encourage anyone interested in organising a special session or roundtable to contact us directly. Please note that the deadline for all submissions is January 31, 2018.

Competitive Papers
We welcome competitive papers that are original and have not been accepted for publication prior to the submission deadline. The maximum length for a competitive paper is seven pages, including the title, an abstract of 150 words, references and tables and figures.
Track chairs: Hanna Leipämaa-Leskinen ( and Henna Syrjälä (, University of Vaasa

Working Papers
We welcome submissions that are still works-in-progress. This is an excellent opportunity to present ideas and receive feedback from fellow researchers while fostering collaboration between consumer researchers from different disciplines and countries. Working papers must be no more than 800 words in length, excluding the abstract (150 words) and references, and should present the state-of-the-art aspects of the research.
Track chairs: Katarina Hellén ( and Ari Huuhka (, University of Vaasa

Alternative Modes of Investigation and Expression
Alternative modes of investigation and expression, such as videos, drama, artwork and creative techniques, are most welcome at the NCCR conference. The length of the submission should be a maximum of 20 minutes. An abstract of 150 words should present the main idea of the work, followed by an extended abstract of 800 words, which should present either the conceptual or methodological background of the work. Please include a link to where reviewers can see your work (video, photo gallery, etc.).
Track chairs: Catharina von Koskull ( and Minna-Maarit Jaskari (, University of Vaasa

PhD Workshop: Tuesday June 12
We have organised a special workshop for Tuesday June 12 for doctoral candidates. We welcome candidates who are studying consumers from various disciplines to share their ideas and improve their research setting. The PhD workshop is suitable for doctoral candidates in various phases of their research. Please submit your 10-page research plan. Each plan will be reviewed and discussed after its presentation. The workshop session will be followed by a ‘How to publish your work’ session, which will include further assistance with preparing your article for publication.
Track chair: Hannele Kauppinen-Räisänen (, University of Vaasa

General Guidelines

  • Papers submitted to either competitive or working paper tracks should not contain any author information; these papers will be double-blind reviewed.
  • The PhD workshop and alternative modes of investigation and expression should contain author information at the beginning of the paper.
  • All papers should be 1.5 spaced, use A4 page formatting, have 2.5 cm (1 inch) margins on all sides (top, bottom, left and right) and use 11-point Times New Roman font (or the equivalent), except for the title, which should use 14-point font.
  • Abstracts will be included in the online proceedings. For coherence, please keep your abstract for all tracks at a maximum of 150 words, excluding 3–4 key words.
  • Regarding references, please follow the current style of an appropriate target journal or publisher.


We use the EasyChair conference system for submissions. The paper submission is now open and you can find the submission page here.

Please, notice that you can register and create an account in EasyChair already in before hand and submit your paper later.